[Emotion Merchandising] 01. Reaserch & Concept Ideation: Where did the idea come from?

01. Reaserch & Concept Ideation: Where did the idea come from?

Research: Popular Trends of Theatrical Displays

[Emotion Merchandising] 02. Technology Exploration: How can it work?

02. Technology Exploration: How can it work?

[Emotion Merchandising] 03. Defining Value Proposition: Why add movement?

03. Defining Value Proposition: Why add movement?

[Emotion Merchandising] 04. User Testing: Do Animative Mannequins sell better?

04. User Testing: Do Animative Mannequins sell better?

As a mean to validate my concept in animated mannequins, a quantitative survey was conducted with data collected from 70 participants. 

Fig 3.2. Snap shot of the video survey with the chaotic background. There are 6 different versions to the video and each participant only gets to see one video.

[Emotion Merchandising] 05. Making the mannequin collapsible.

05. Making the mannequin collapsible

One of the greatest challenges of the project was making the mannequin collapsible, adding an economical value by lowering the cost of manufacture, transportation, and storage.

I have made over 40 torso paper models in order to "sculpt" the perfect body. 

[Emotion Merchandising] 06. Building the Mannequin; Hands-on modeling

06. Building the Mannequin; Hands-on modeling

[Emotion Merchandising] 07. Grad Show and showing on CTV News

07. Grad Show and showing on CTV News

Carleton Univeristy SID Gradshow 2013

I was on the CTV Morning Live with my mannequin during the Grad Show! 
Click play button or skip to me at 1:38

Hyunji standing next to her mannequin.

Show Poster

The basic attitude of my Animative Collapsible Mannequin is demonstrated in this animation.

[Emotion Merchandising] 08. ACIDO 2013 Rocket Show: The Best in Show Award!

08. ACIDO 2013 Rocket Show: The Best in Show Award!

My Collapsible Animative Mannequin has won the "Best in Show 2013" award along with 2 other awards (Best in Category and Best Process Articulation and Presentation)!

Click here for more details

----------------------------------------AWARDS----------------------------------------

2013 ACIDO Rocket Award

Best in Show

2013 ACIDO Juror's Select Award

Best in Category "Way finding and Environment"

2013 Ove's Industrial Design Award

Best Process Articulation and Presentation 

[Emotion Merchandising] 09. Collapsible Animative Mannequin Report

09. Collapsible Animative Mannequin Report